EAFF NEWS/COLUMN

Hong Kong: The management of digital content and communications planning took centre stage at the first-ever Asian Football Confederation (AFC) Communications Workshop for Member Associations in the East Zone which opened in Hong Kong on Thursday.

AFC Consultant Chris Hurst, formerly from the British Broadcast Channel’s (BBC) Sport Digital team, kicked-off the workshop with a session on creating a digital content strategy, showcasing the best practices of leading football and sports teams and organisations, while examining how their tactics and successes can be replicated by the AFC Member Associations.

Participants also benefitted from a case study by Chinese Football Association, Head of Media and Public Relations, Sherry Huang who shared an insightful presentation on the importance of developing vibrant and robust communication strategies, against the backdrop of an ever-evolving Chinese digital media landscape......

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EAST ASIAN FOOTBALL FEDERATION

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10MA TOPICS! [HONG KONG FA] First-ever EAST Zone Communications Workshop opens in Hong Kong

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10MA TOPICS! [HONG KONG FA] First-ever EAST Zone Communications Workshop opens in Hong Kong

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