The East Asian Football Federation (EAFF) (EAFF Secretariat: Beijing and Tokyo; President: Jian Zheng) and Dentsu
Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81
million yen) have agreed to extend their exclusive global marketing and media rights, including the Internet, for all
the tournaments hosted by the EAFF from 2016 until 2021.

In addition to the EAFF East Asian Cup and the EAFF Women’s East Asian Cup, EAFF tournaments include all the
qualifying tournaments and the youth tournaments.

Leveraging the partnership with the EAFF cultivated over the years and its sports business knowledge and know-
how, the EAFF is confident that Dentsu will ensure success of all events and tournaments hosted by the EAFF during
the contract period,

Dentsu has been the exclusive marketing agent handling sponsorship and media sales providing other marketing
related services in its capacity, to the EAFF since 2003, when the EAFF was first established. This contract becomes
the third contract to be signed between the two parties.